'Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly. Master storytellers know how to squeeze life out of the least of things; while poor storytellers reduce the profound to the banal. You may have the insight if Buddha, but if you cannot tell a story, your ideas turn dry as chalk'
Robert McKee quoted in 'Lessons from the top', Gavin Esler, p.22
Generally, in the leadership model of the C of E we go for 'the insight of Bhudda' option (a Phd) as the gateway to senior leadershi when, perhaps, what we actually need are better storytellers?