Over ten years ago I left the world of marketing.
This post got me thinking quite how much has changed in a decade. The way we communicate with people about the things we want them to be interested in and buy is completely different from 10 years ago. If I spent my marketing budget (which was £millions) in the same way today as I did then it would be a colossal waste of money.
Now I live in church land.
Most churches I know are doing broadly exactly what they did ten years ago.
Most Dioceses spend their budgets in the same way they did a decade ago. (There is just less of it).
Just a thought to ponder.....