Friday, December 06, 2013

The world is rather different

Over ten years ago I left the world of marketing.

This post got me thinking quite how much has changed in a decade. The way we communicate with people about the things we want them to be interested in and buy is completely different from 10 years ago. If I spent my marketing budget  (which was £millions) in the same way today as I did then it would be a colossal waste of money.

Now I live in church land.

Most churches I know are doing broadly exactly what they did ten years ago.

Most Dioceses spend their budgets in the same way they did a decade ago. (There is just less of it).

Just a thought to ponder.....

1 comment:

Anonymous said...

Fascinating -

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