Thursday, November 20, 2008

Culture Watch: Cheat death

2 comments:

Anonymous said...

This was all 'too deep' for me until I googled it! Then I found:

ASA looks into POM
POM, the pomegranate juice company, is being investigated by the ASA following an ad used on London buses that carried the line 'Cheat death'.
The ASA, which has received complaints from the public about the ad, will deem whether it is misleading consumers. The Food Standards Agency said that it would comment in due course if it were approached by the ASA to clarify claims.

So it seems, you can't 'cheat death' after all!

David Cooke said...

I sat this ad on a bus which is what got me thinking about it. Thanks for the update.